Furniture Outlets Carve Niche With Click and Mortar Business Model
Released July 22nd, 2004
31 Furniture Outlets Carve Niche With "Click-n-Mortar" Business Model
Wholesale Furniture Brokers is the revolutionary furniture shopping service that provides consumers the great prices associated with online shopping along with the "touch-n-feel" comfort of a physical store. With their tremendous growth, they are providing a window into the future of furniture sales. WFB, which currently services 31 major cities throughout the United States, is expanding its presence across North America and has just unveiled a new web site with a wide range of value-added features.
Kamloops, BC (Canada); July 21, 2004:
Responding to the strong demand for its unique model on furniture sales, Wholesale Furniture Brokers (WFB) is rapidly expanding its presence in North America. As part of its expansion plans, the warehouse furniture outlet consortium has unveiled a new web site with a range of value-added features at www.GoWFB.com.
With WFB's revolutionary "click-n-mortar" model, you can research and select furniture from the comfort of your home at www.GoWFB.com. You can then view the furniture yourself prior to purchase at your local WFB warehouse. The physical warehouses, which are listed at www.GoWFB.com, are owned and operated by independent affiliates of WFB.
"Our operating expenses are a fraction of retail stores, so we deliver better value for the shopper's money," says WFB co-founder Sergei Tashlikowich. "So the price you pay is for the actual furniture, not extravagant displays and other expensive merchandising," he adds. Also, with WFB's model, customers get the added satisfaction of dealing with someone in their own community. WFB, which already serves over 30 metropolitan areas with a total population exceeding 102 million inhabitants, will soon have a physical outlet in each major North American city.
Value-added features
The new, visually pleasing home page ( www.GoWFB.com ) helps customers zero in quickly on special offers and featured products from a large range of manufacturers. Using the live, chat-based online help feature, you can interact directly with the real people behind WFB. There is no longer any uncertainty after ordering. Thanks to WFB's new automated order-tracking feature, you can now follow the status of your order online.
To celebrate the launch of the new web site and the approaching second anniversary of its online service, WFB is giving away $50 gift certificates to visitors who sign up for their furniture newsletter.
Streamlined operations
WFB represents the coming together of people from across the continent. True to its business model, the company itself operates in a highly cost-efficient manner, leveraging the Internet and its tools. The company's rapid growth has been fuelled by innovative use of online marketing techniques like search engine listings and a strong strategy for sales via the popular online auction service, eBay. WFB's staff conduct most of their business and communications online using email, Instant Messenger software, and Voice Over IP Phone technology.
By allying with WFB, local furniture brokers are able to benefit from the boom in online shopping without needing to invest in expensive technology and marketing. For instance, through the new version of its web site, WFB has provided its brokers with online access to an automated wholesale order system. With WFB assuming responsibility for the web site, online marketing and branding, its affiliates can focus on their core strength: local customer service.
About WFB
Wholesale Furniture Brokers (www.GoWFB.com) is a private company based in Kamloops, BC (Canada) and represents the online marketing for warehouse furniture outlets. Founded in August 2000, WFB started its innovative click-n-mortar services two years later.
Using the www.GoWFB.com web site, online advertising, and an eBay strategy, WFB produces profitable leads and sales for affiliate 'broker' locations. The warehouse outlets are not fancy, and customers know that they pay for the value of the products themselves, as opposed to expensive merchandising. Additionally, the customer has someone in his or her local community to deal with.
WFB's partner warehouse brokers are located in Atlanta, Austin, Boston, Carlsbad, Connecticut, Chicago, Cleveland, Columbus, Dallas / Ft. Worth, Denver, Detroit, Fairfield / Hartford County, Houston, Jacksonville, Las Vegas, Los Angeles, Lubbock / Midland, Memphis, Miami / Ft. Lauderdale, Minneapolis / St. Paul, Orange County, Philadelphia, Portland / Vancouver, Sacramento, Salt Lake City, San Diego, San Francisco / Oakland, San Luis Obispo, Santa Barbara, Seattle / Tacoma, Ventura County, Washington, DC / Baltimore, and West Palm Beach. For an updated list, please visit http://Stores.WholesaleFurnitureBrokers.com
CONTACT INFORMATION:
Dave Zirnhelt
Wholesale Furniture Brokers
PR@GoWFB.ca
P: (800) 971-4493
P: (250) 377-3669
F: (250) 377-4278
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