Way back in 2002, a couple young Kamloops farm boys embarked on a journey to chase their dream. Many an onlooker cast doubt, "Who's going to buy furniture online?" Indeed, not many people did in those early years. The office was rudimentary and referred to as the Cave. Not only was the furniture and equipment used, so was the paper in the printer. After many an all nighter, their online store was born. Still, the orders were none. It took over a year for the website to produce it's first sale. Customer by customer, they built a business.
"From the beginning, we always had a powerful 'Why?' to motivate us. We want to build something bigger than ourselves. Something that will provide for our team, our community, and our families, long after we're gone." Team members at WFB are fondly referred to as Warriors. When community groups ask for volunteers, WFB Warriors often step up to pitch in. From Rotary Food Drives to MS Bikes and Walks to the Therapeutic Riding Association's Dash to Make a Difference, Warriors carry the WFB spirit into the community. The company encourages participation by rewarding Warriors with gift certificates to the store.
One WFB tradition has grown to reach beyond our borders. Every week, a Warrior is singled out and recognized for their 'above and beyond'. In addition to company-wide recognition, they're awarded a $50 gift certificate to Kiva.org where they can loan to entrepreneurs in need all over the world. When the loan is repaid they lend again and the cycle continues until poverty is eliminated by entrepreneurs creating jobs.
"We believe that success depends on a team that earns a customer's business and never stops earning it. That means the team is the top priority. We're a family and we take care of each other." Thousands of customers later, Wholesale Furniture Brokers still treats every customer like the first.
In 2008, they opened an outlet store in Kamloops. It's the only place to view their online merchandise in person and on stocked items, the prices are even lower than the price leading online store.
"Our customers always tell us they wish they found us sooner. Don't make the same mistake! Buy smart. Buy wholesale."